The aim of personal branding for luxury real estate agents is to communicate, in a instant, the essence of your personality, your personal values and why someone should do business with you instead of your competition. Successful communication occurs not only when your ideal clients recognize that you are someone they can trust, but also when they can easily convey to others why they chose you for the job in a few words. If you get the message right you can spark word-of-mouth advertising or viral marketing.
The right message triggers an emotional response by quickly establishing your professionalism and your likability. It also compels people to do business with you because it transmits your unique selling proposition, your promise of value to them, in a nutshell. The ultimate message, conveyed by a symbol, a slogan or an image creates buzz. It gets people talking about you.
Buzz marketing is the best way to stretch your marketing dollar. Did you ever see the commercials for Charmin toilet paper with the fictional grocer, Mr. Whipple? George Whipple told customers, "Please do not squeeze the Charmin!" in more than 500 commercials between 1964 and 1985. The promise of value of this product, softness , was conveyed in just five words, in seconds. But, it compelled customers to do just the opposite: to squeeze the product and buy it. Was this product actually softer than the competitor's product? Most likely it was not. But, it got people talking about Charmin not the competition.
Probably the most famous and most imitated product slogan is "Got Milk?" which positioned milk as the drink of choice with cookies, cakes, peanut butter, etc. This campaign was credited for reversing a 20 year slip in milk sales. It has been running since 1993 with no signs of tiring. With this slogan, they summarily dismissed all other potables and captured an indelible place in consumers' minds. According to the Got Milk? website, the campaign has over 90% awareness in the US In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll.
The power of buzz in personal branding for real estate agents can save you a bundle in marketing costs. How can you create buzz and stretch your marketing dollars with a great slogan?
Vivienne Westwood is today famous around the world as one of the most cutting edge and out there designers of our time and is credited with bringing many subcultures in the world into the mainstream and integrating the design elements from all these subcultures into her fashion collections much to the acclaim of fashion critics and the general public as well.
She is most often credited and quite rightly so with being the person or the fashion designer who has almost single handedly bought the punk and new wave subcultures and their unique design elements and styles into the world of main stream fashion.
Vivienne Westwood has now been putting fashion collections on the ramps of fashion weeks for nearly thirty years as this year will be the thirteenth anniversary of the first time that she showed a fashion collection to the world. In 1981 she showed her first collection in a catwalk show and the theme that she chose for the collection was pirates. In the following years which include the rest of the nineteen eighties and the beginning of the consequent decade, she released fashion collections one after another to ever increasing applause and appreciation from the fashion world and she calls those years the pagan years.
During this period Vivienne Westwood took her inspiration from everything from punks to ragamuffins and even what she calls in a phrase that she covered herself, Tatler girls. She has received a lot of recognition for her services to the world of British fashion in particular and the fashion world in general as well. Not only has Westwood won the designer of the year award many times, she has also received some of the highest honors awarded by the country of England and has been awarded an Order of the British Empire for her services to fashion as far back as nineteen ninety two. A few years later in recognition of her continuing services and ever cutting edge styles and fashion collections, the OBE was changed to an even higher honor a DBE in the year two thousand and six.
Today her clothes are sold around the world as well as in three exclusive shops in London as well as one in Leeds and one in Milan in Italy. The best place to look at her is fantastic creations though is still online at a reputable online retailer that will always have the latest pieces available at the best prices.
Learning a language, especially Spanish can be one of the most rewarding experiences ever. I have put together a few tips on surviving the Spanish language course.First of all, if you have ever decided on learning Spanish or you think it’s time to knuckle down and finally learn Spanish, you are in luck because there has never been a better time to learn it. More and more countries are accepting Spanish on their school curriculum’s as there are more Spanish speakers venturing to other countries seeking out new lives. If you do not want to “miss the boat” as it were, now’s the time to study Spanish.
Below I’ve made some bullet points on learning Spanish effectively.
Why learn Spanish in the first place
First of all, before you begin your classes it would be a good idea to know your exact reasons for wanting to learn the language. Is it for work or play? In other words, do you need it in your job or is your learning Spanish more orientated to towards leisure or culture? So many people are finding better employment these days as a direct result of learning a language such as Spanish. The opportunities that exist are literally endless – translation, catering/restaurants, government and civil servant jobs to name but a few. I’m quite sure your boss will appreciate you that much more too, let alone your personal finances! Yes, having another language is a tool that helps you earn more money and that can’t be bad, can it? Also, your boss will be inclined to promote you as you will be an invaluable asset to his or any company.
If you have motives other than your job or career then I’m sure you’ll find learning Spanish a rewarding hobby. Just think about being able to converse with your new neighbors in Spanish! How welcome you’d make them feel by chatting to them in their native language. Imagine impressing your family and friends by ordering your next meal at a Mexican or Spanish restaurant in fluent Spanish.
Learning because of love
Maybe you’ve set your heart on learning the Spanish language because of love. Maybe you have met the girl or boy of your dreams and the language barrier has reared its ugly head. What a fine and noble opportunity to learn your future mate’s language and converse properly with them. One of the best methods to learn Spanish today is by using one of the very many online Spanish course methods. There are a few good ones on the internet today and they are all highly recommended for learning the language.
So whether it’s to improve your career, to enrich yourself culturally or even love then you could hardly go wrong in starting out on the right foot with an online Spanish course.
Nokia's E series mobile phones have always been dubbed as enterprise solutions aimed at business users and professionals. Therefore, more than its designing aspects or its positioning, the company has embarked on the handset's functionality. As report has it, Microsoft Office documents editing software kit embedded in Eseries features notably better than Microsoft's very own applications for Windows Mobile. The Nokia E65 – a member of this family of business phone brings in the much needed style quotient to the other serious looking E series mobile phones.
The Nokia E65 is a slider that belongs to the 'slim is in' category, being one of Nokia's smallest sliders. This S60 platform based, Symbian OS v9.1 operated smartphone is available in flsy red and a more sober mocca solution. A large, TFT based QVGA display dominate the front fascia of this slider. The screen is capable of producing an astounding 16 million different hues across 240×320 pixels. Silver shaded keypads enhances the appeal further. A set of spaced out numeric keys and a 5D navigational button makes it very easy to use the Nokia E65 .
The handset's face lift has no way affected the level of functionality that an E series mobile phone is expected to exhibit. The Nokia E65 is loaded with all possible tools and technologies to aid businessmen and professionals, optimize their capabilities. From the most 'basic' feature like integrated hands free to high end connectivity options like WiFi and VoIP over WLAN find their place in the feature list. The Nokia E65 boasts of a full fledged Office Application and an already enhanced PIM that includes calender, to do list and printing. Its Push to Talk feature allows its user to use the mobile phone just like a walkie talkie over a cellular network.
The handset's almost unending feature list includes 3G, GPRS, EDGE, Bluetooth, Infrared, USB, a 2.0 megapixel camera and a Symbian media player.